By Cheryl Sanders For those of you not in the know, "Pokémon Go" is an augmented reality mobile game that makes its players explore the real world to collect pokémon, visit pokestops and battle it out for control of "gyms". "Flying in the face of age-old and sound...
By Frances Clayton Pokémon GO- the latest fitness app, could come to India soon You might think you're so addicted to playing Pokemon Go because you loved Pokemon growing up, but that's not the only reason. Superdata Research estimates Pokemon Go is generating around US$1.6 million (NZ$2.2mil) a day...
By MARINA LOPES Pokemon Go," the gaming app responsible for getting people outdoors again, is taking over the world. In the week since its release, the app has attracted more users than Tinder. But as millions around the globe sign on to the game's servers, players...
By Tanaya Macheel & John Reosti The instant popularity of Pokemon Go has taught banks important lessons about engaging customers, rewarding them and getting them in branches. Much like Uber taught the payments industry that the best way to get consumers to spend through their smartphones is to make the...
By Charlie Carballo If you gotta catch ’em all, you might as well catch a pair of shoes, too. At least, that’s what retailers could see in the future. For nearly two weeks, “Pokemon Go” has been the No. 1 most-downloaded iTunes app — sending users on an augmented-reality...
By Daniel Kobialka The Pokémon Go revolution is underway, and the mobile gaming phenomenon continues to generate interest from casual and hardcore gamers alike. But what does Pokémon Go mean for mobile developers? Let's take a closer look at some of the key questions surrounding this mobile title...
By MADELINE BUXTON Of all the things that are making major news headlines around the world right now, from Brexit to Black Lives Matter to the upcoming presidential election, it's hard to imagine that a mobile app fits in. But Pokémon Go has completely taken over, creating an intense...
By Madeline Buxton First, Pokémon Go toppled Twitter. Now, the addictive Pokémon-catching app has overtaken Candy Crush to become the biggest mobile game in U.S. history, according to data from SurveyMonkey. With almost 21 million active players each day, Pokémon Go could even become bigger than Snapchat and Google...
By Alicia Young By now you’ve likely heard about the new phenomenon sweeping the nation: Pokémon Go. Its release last week spurred a downloading spree like no other, with parents, young adults and children alike downloading the game. But what exactly is it? The app calls to...
By Tanaya Macheel The hit smartphone game Pokemon Go is not a mobile wallet or a loyalty app, but it is arguably far more successful at driving traffic to retailers' stores than many of the apps designed for that purpose. Much like Uber taught the payments industry that...
